Your WordPress website is the cornerstone of your SEO strategy. At 52nd & West, we take a comprehensive approach to optimizing your site’s structure, technology, and content. Our mission is to ensure that search engines like Google recognize who you are, understand what you offer, and consider your site a top contender in your industry.

Search engine algorithms are constantly evolving, and it’s our job to stay ahead of the curve. We implement proven tactics to ensure that your site is read, indexed, and ranked highly by Google and other search engines. This process begins with a deep understanding of your target audience and their search behavior. From there, we design clean, engaging, and functional websites that make your brand stand out in a crowded digital landscape.

Our services are tailored to your needs, and depending on your package, we offer a range of ongoing or monthly activities designed to maximize results. We continually refine and improve our strategy based on campaign performance, ensuring that your site remains at the forefront of SEO best practices.

Keyword Research

If your pages aren’t ranking as high as you’d like, it may be time to reevaluate your focus keywords. At 52nd & West, we use a variety of powerful tools to assess the competitiveness and relevance of each keyword related to your business. From there, we strategically optimize your content to align with these carefully selected keywords, maximizing your site’s visibility and ensuring it resonates with both search engines and your target audience. Let us help you stand out in search results and connect with the people who matter most to your brand.

Content Optimization

At 52nd & West, we employ a number of proven strategies to improve your site’s rankings. These include preventing duplicate content, properly configuring Google Search Console, implementing clean and SEO-friendly permalinks, and improving rich snippets to make your content more appealing in search results. We also optimize images to ensure they load quickly and maintain quality, while improving the overall visual appeal and load speed of your pages. By addressing these key areas, we create a seamless user experience and increase your visibility in search engine rankings, positioning your site for long-term success.

XML Sitemap

Your WordPress site needs an XML Sitemap – a comprehensive list of all the pages on your site, including when they were last updated. An XML Sitemap is essential for search engines to read, index, and properly prioritize your content in search results. At 52nd & West, we will create, maintain, and regularly update your XML Sitemap to ensure optimal indexing. We’ll also submit it to major search engines like Google, Yahoo, Bing, and Ask to keep your site visible and competitive in search rankings. This proactive approach maximizes your site’s discoverability and strengthens your SEO strategy.

Speed Optimization

Optimizing the speed of your website is critical for both SEO performance and customer engagement. At 52nd & West, we make key adjustments to improve your site’s speed and reduce load times, such as enabling optimized browser caching, serving content with HTTP compression, delivering images via a content delivery network (CDN), and minifying HTML, CSS, and JavaScript. We also combine JavaScript and CSS files for more efficient page rendering. These improvements can reduce load times by up to 50%, which can mean the difference between ranking on the first page of Google or getting buried on page five.

A slow-loading site can cost you valuable customers, while fast sites often lead to better SEO rankings and higher conversion rates. Our goal is to help you achieve and maintain a performance score of 80 or higher across all pages, setting you up for digital success. Our team has consistently optimized WordPress sites to load up to 300% faster, giving our clients a competitive edge online.

Analytics & Errors Tracking

We use Google Analytics and Google Search Console (formerly known as Webmaster Tools) to continuously monitor and track the performance of your website. This allows us to ensure that your site consistently appears in search results, while increasing and refining your traffic to meet your goals. Our approach includes identifying and resolving technical issues such as crawl issues, broken URLs, redirects, and other indexing errors through Google Search Console. If you’ve ever redesigned your site, changed domains, or modified permalinks, Search Console plays a critical role in maintaining your rankings and preventing disruptions. Our team works diligently to keep your site optimized, visible, and free of technical barriers so that it meets and exceeds your business goals.

Google MyBusiness & Local Search

We can help you set up and verify your Google My Business profile, giving your business a strong presence on Google Maps and improving your visibility in Google Local search results. This valuable feature enhances your local SEO efforts and unlocks additional benefits such as click-to-call phone call tracking and providing your customers with accurate driving directions to your physical location. With a well-optimized Google My Business profile, your business can easily connect with local customers and drive more traffic both online and offline.

Rich Snippets

Increase your visibility in search results by incorporating rich snippets into your content. Rich snippets provide additional context and detail that helps web searchers quickly determine the relevance of your site to their queries, often resulting in more clicks to your pages. By tagging your content, your site becomes more meaningful and accessible to search engines, resulting in better indexing and more accurate search result rankings. This powerful technique ensures that your pages stand out, attract the right audience, and drive meaningful engagement.